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LeadershipWWW.MSINGIAFRIKAMAGAZINE.COM | we tell the true afrikan story 30So here%u2019s what I%u2019ve learned:%u2013 Build an email list that no algorithm can touch%u2013 Create a website that positions your expertise%u2013 Repurpose content across multiple platforms%u2013 Build a brand so strong that clients find you, even when the lights go out.What happened to me could%u2019ve been catastrophic.Instead, it%u2019s the best business lesson I%u2019ve had in years.You%u2019re not just building an audience.You%u2019re building your future client pipeline.And if you%u2019re doing it on rented land, the clock%u2019s ticking.The above post was made by a gentleman named Mark Bryce on LinkedIn. I became interested in the post because it connects to my thoughts about this issue of the magazine and how the lack of faithful people with the discipline to build Africa is one of the major problems we face on the continent.We have a bunch of shameless leaders who build nothing, yet expect love, respect, and honor from their people. They spend their tenures flying around the world with designer suits and shoes, carrying large begging bowls up and down, and then complain when they are stacked in buses like school children, while their counterparts from other countries ride in motorcades. And when their people, who elected them, speak out about their unfaithfulness and corruption, they get arrested and even sentenced for treason. SHAMEFUL.The other day, I was listening to a video where the former Chairperson of the African Union Commission, Moussa Faki, was speaking about how much the European Union sponsors the African Union. He shamelessly said that the EU pays for more than 70 percent of the African Union budget. I listened to that and then realized why Africa is not rising and why Europe doesn%u2019t budge when you accuse them of interfering in Africa%u2019s agendas. Why would they budge when they fund it?It%u2019s quite simple. He who pays the piper dictates the tune he will play. We cannot say Africa is the richest continent in the world in natural resources, while we borrow money for every single thing we build on the continent. We have a bunch of jokers gather every other day in Addis, talking big grammar but building nothing in their home countries.I shared the post from Mark Bryce because it touched on something very deep that we need to pay close attention to, as Africans. Thousands of African youths are joining the creative industry daily, thousands more are creating their startups using the various online platforms available, thousands are attending online educational programs, while others are building their entire business lives on the systems that were created by others. But what happens if all gets shut down without notice, just like Mark%u2019s LinkedIn profile was shut down without notice?